Continuing to update your knowledge and skills is a must-have task these days for any sales professional. We select sales courses for you.
Sales courses are great ways to qualify. Whether as a self-employed professional or as a member of a sales team, it doesn’t matter.
Improving yourself is and always will be relevant. However, for this, it is crucial to choose the right course.
The sales world is dynamic. The impact of technology is undeniable. At the same time, those who don’t qualify are risking being left behind.
It is necessary to follow the pace of change. It is crucial to follow the evolution of the processes. Therefore, using the best sales courses is a good practice. A great one, actually.
After all, they help you and your business to walk together. To be in tune with what the market and customers demand.
That’s why today’s article is so valuable. We bring you 8 current sales courses and explain why you should take them.
Stay with us.
8 sales courses for you and your sales team
New or experienced in sales, it doesn’t matter. In any case, empowering yourself is essential. Being up to date on techniques, tools and strategies will always be a differential.
Therefore, it is crucial to plan. Take an opportune time to invest in yourself or your sales team.
For sure, the future is at stake. That’s why we’ve separated 8 of the best sales courses to take.
There are varied courses that cover every type of process that involves sales.
1 – How to sell more and better?
How to Sell More and Better is a 100% online course offered by SEBRAE. Hourly charge is 8 am.
In it, students learn to define goals and actions to attract customers. In addition, they know the strategies to generate better results for your business.
In the course, you will understand the aspects that influence the sale. In other words, you will have contact with strategies, training, motivation and human behavior.
Therefore, there are 6 modules of the course:
- Sell more or better?;
- The sales professional;
- Winning over customers;
- Defining actions;
- How to generate results?;
- Listening to the market.
2 – Introduction to Inside Sales
Getting Started with Inside Sales is a course promoted by the PipeRun Academy.
The course is suitable for professionals who are starting in the inside sales market.
It is ideal for managers looking to migrate their sales process. And also for those looking to update themselves.
In addition, the course also shares strategies, actions and tools. After all, this is essential for those who want to have good results immediately with the inside sales model.
With about 1 hour of duration, the course covers the topic in 6 modules:
- Sales Scenario;
- Inside Sales;
- Good habits;
- Final evaluation.
3 – Alignment between Sales and Marketing
Alignment between Sales and Marketing is a course offered by FGV, with a workload of 5 hours.
It presents the sale in line with the company’s marketing strategy. Furthermore, it shows the evolution of the approach and the purchase reality.
Above all, the course deals with all the crucial elements in a sales process.
The course is online. In summary, it addresses issues that stimulate:
- knowledge about sales and marketing concepts;
- systemic view of the evolution of sales approaches;
- understanding of elements of the sales area;
- Broad view on the types of customers.
4 – Best Sales Techniques
Best Sales Techniques is an online course provided by Senac with 20 hours of workload.
It contributes decisively to the companies’ sales process.
After all, it develops skills and helps to build an efficient team.
It also helps you apply best practices to everyday sales challenges. And it does this by addressing both the view of those who sell and the view of those who buy.
The course is structured like this, in 5 modules:
- The challenges of the sales environment;
- Characteristics and behavior of the champion Seller;
- How to handle objections: Methods and Techniques;
- Sales Administration: How to build a successful career.
5 – Sales Narrative
Sales Narrative is a course that helps salespeople and managers. It is essential in creating “killer” business propositions.
This is another of the sales courses offered by PipeRun Academy 100% remotely.
The course has crucial points that your sales team must consider. In addition, it covers everything from preparing to present your proposal to closing with the client.
In fact, the course is all based on a methodology that you can apply in your company.
There are 7 modules in the course.
- Course Presentation;
- Target Audience and Ideal Customer;
- Cost, Price and Value;
- Sales Narrative Structure;
- Most Common Mistakes;
- Tools and Templates;
- Final evaluation.
6 – Personalized Sales Academy Courses
The Sales Academy has a different proposal for sales courses. The institution’s idea is to analyze the company’s business and present a diagnosis.
From this, a course and/or training is developed. In other words, the studies will be 100% focused on the pains of the business.
In summary, all this research takes place in 5 steps.
- Data collect;
7 – Successful Negotiations: Essential Strategies and Skills
Successful Negotiations: Essential Strategies and Skills. This course is offered by the University of Michigan, but 100% in Portuguese.
It is a 6-week remote course. It provides a practical, holistic introduction to the strategies and skills of conducting negotiations.
In short, the program is structured to improve sellers’ negotiating skills.
Covers 4 main stages.
- Contract Creation;
- Contract Execution.
8 – Commercial Representative – The Entrepreneur Seller
Sales Representative – The Entrepreneur Seller is a course offered by Venda Mais.
The studies are suitable for all types of representatives. Whoever is starting or who is already experienced.
The course is online and focuses on qualifying the seller throughout the entire process.
Therefore, it addresses topics such as:
- Ideal model of your commercial representation;
- Customer portfolio and funnel management;
- Success Cases;
- Use of technology;
- Downtime reduction;
- Cost reduction, among others.
How to put lessons from sales courses into practice?
After completing one or more sales courses, you need to go into practice. However, how to do this is not always clear.
After all, the reality of companies is not always the same. At the same time, however, some things don’t change.
It is always necessary to seek to generate value for the customer. And here we’re not just talking about the sales sector. It’s something that needs to start from marketing.
So there’s something crucial that your business can’t miss. Which is? The technology.
Therefore, using a sales CRM is a one-way street. It’s the way to catalyze what you’ve learned in sales courses.
After all, you want your team to produce more, right? You want the lessons to be turned into sales. And that your customer is increasingly delighted with the brand.
In other words, you need digital transformation in sales.
Why have a sales CRM?
We can immediately list some advantages of CRM in companies.
In short, with it you:
- Stores sales data securely;
- Reduces mechanical work;
- Funnel structure for all types of process;
- Extract reports from your team and from the funnels;
- Identify the best sales channels;
- Shortens the business’ sales cycle;
- Standardizes sales for the entire team;
- Sells more, faster and spending less, among others.
Resources for you to accelerate sales
After learning from sales courses, you need to step on the accelerator. In short, it’s time for you to take everything you’ve learned and turn it into money.
Count on a complete sales CRM, with:
- Creation of multiple funnels to manage different processes in your company;
- Native electronic signature module to accelerate acceptance;
- Submission of proposals and contracts from within the CRM. And you don’t overpay for it;
- Email templates and proposals to speed up your tasks;
- Automatic actions to speed up process and tasks;
- App to manage the actions of seller field sales.
In addition, you integrate CRM PipeRun with the best tools on the market. You can do this through PipeRun MAX.
In other words, it is the extension for Google Chrome. With it, you can use CRM PipeRun on the same screen. That is, use both side by side.
Integration is with:
- WhatsApp Web;
- Gmail and Outlook;
- Chat platforms;
- Help Desk Tools;
- Marketing Automation Platform;
- ERPs, among others.
So, how can we help you?
Enjoy and read two separate articles. They will help you leverage what you’ve seen in sales courses.
The first one brings different types of marketing strategies for your business.
The second addresses topics for assertive sales management.