Understanding how to retain customers is a strategic and necessary issue for any company – regardless of the segment it operates. Appreciate who consumes your brand, who is with you and worry about your success. That’s what successful businesses do. And that’s what your business needs to do nonstop. However, to be able to fulfill this task in…
Category: Technology
Vanity Metrics? What are they and what metrics you should keep an eye on
There are a lot of digital agencies out there offering more likes on the Facebook fan page, more followers on corporate Instagram and more traffic on the site. That’s their commitment: generate numbers of likes, shares, followers, greater traffic. Vanity metrics can be defined as all those numbers referring to your social networks that do not…