Instagram is a social media platform that is based on the power of visual storytelling. Businesses have been a part of community from its inception, using it as a platform to display their products and services in a rich visual context. Tips for using Instagram as a marketing tool include:- Creating an Instagram account for…
Sales Consultant x Consultative Sales: why the doubt?
There is a very common misunderstanding due to a recent shift in the marketing and sales market. Consultative selling came before SPIN Selling, but the term really became popular after the arrival of Inbound. Taking advantage of the methodology’s permissive approach, more and more marketing and sales professionals began to proclaim the success of “advisory…
Group dynamics for selecting sellers: how to do it?
The group dynamics for hiring salespeople is essential to discover certain individualities in candidates. These attributes will differentiate good salespeople from those with the ability to become top performers faster. A selection process is the method by which the team of taj seek to attract people in the market with skills compatible with a given position. This search,…
Marketing management: what is it and what are the 4 essential pillars?
The success or failure of the companies’ day-to-day strategies goes through a correct marketing management. Attracting and retaining customers is something any business seeks, isn’t it? More than that, enchanting them is something you want and need to do at all times. To achieve this, however, it is necessary to have people who are not only competent but…
How to retain customers with technology as an ally?
Understanding how to retain customers is a strategic and necessary issue for any company – regardless of the segment it operates. Appreciate who consumes your brand, who is with you and worry about your success. That’s what successful businesses do. And that’s what your business needs to do nonstop. However, to be able to fulfill this task in…
Pipeline management determines the success or failure of your business
The success or failure of a company in relation to its business process at all stages depends on the correct pipeline management. There is no magic recipe for better sales results. But if there’s one thing that can’t be overlooked, it’s undoubtedly the way companies manage their sales pipeline. There is – and you should know this better…
Ishikawa diagram: what it is and how to structure your company
The Ishikawa Diagram is a great resource for companies to analyze and discuss their problems and go after solutions. Maybe you know him by other names. Fishbone diagram, 6M diagram or Cause and Effect diagram. Whichever terms you are used to, it serves to identify issues that need to be worked on with some urgency by organizations. It…
Average ticket: what is it and how to calculate it? See everything here!
Knowing the average ticket of each business is a good management practice that companies simply cannot ignore. It is, in fact, a valuable performance indicator that will determine the next necessary steps to be taken by managers. After all, how can you direct efforts without understanding the financial health of your business? The average ticket is, therefore,…
Mart leads: what are they and how to generate them in companies?
Smart leads are those potential customers who meet exactly all the requirements that the company has defined as the ideal customer profile (ICP). It is the lead that has total fit with the business. That the solution offered will make him overcome his pains and challenges. Generating this type of lead is fundamental for any business. In an…
CAC and LTV: what are these 2 crucial metrics for businesses?
What do CAC and LTV mean to your company? Believe me, knowing how to calculate this alphabet soup will help you to have better results in the company. Learn! CAC and LTV are fundamental allies for the growth of any company that invests time and resources in marketing and sales strategies. While managers try to identify which methods…